Press kit
Facts, logos and language.
Everything here is checked and current. If you need something that isn't, ask and we'll get it right rather than guess.
Boilerplate
BTC Media Labs LLC is a New York software studio building privacy-respecting, human-first technology. Its products run on the person's own device rather than in the cloud, and include EverHeard, an accessibility app providing live captions and sound alerts for people who are Deaf or hard of hearing; Myth MacroMKR, a free World of Warcraft add-on and companion app; and ResumeCraft AI, a career companion in development.
Company facts
- Legal name: BTC Media Labs LLC
- Formed: 13 August 2026, New York
- Founder & CEO: Alex Balmaseda
- Sister company: Business Transformation Consulting LLC, an advisory firm founded in 2014
- Contact: alex@btcmedialabs.com
Product one-liners
- EverHeard — live captions and sound alerts for people who are Deaf or hard of hearing, processed entirely on the device. Approved by Apple and releasing shortly.
- Myth MacroMKR — a free World of Warcraft add-on for macros, keybinds and talents, with an optional desktop companion. Publicly distributed on CurseForge and GitHub.
- ResumeCraft AI — a career companion built around one living record of your career. In development.
Logos
Please don't recolour, stretch or rebuild the marks. Leave clear space around them of at least the height of the chip's corner radius.
Please avoid
- Describing EverHeard as launched or available on the App Store until we announce the release
- User, download or tester numbers — we don't publish them
- Medical claims: EverHeard is not a medical device and does not replace hearing aids
- "Never confidently wrong" as a delivered promise; it is the goal of our research programme